Many summaries tend to only focus on the insights or data without a clear introduction or conclusion, and this example is no exception. In the original example, it’s clear that sales increased year over year (YOY) based on the title, but was the increase enough? Should the focus be on the quarterly performance? Let’s modify the slide title to refocus our message, and use more concise language so it fits on a single line.Ī summary should be a complete overview of the entire communication, with an obvious beginning, middle, and end. You can learn more about crafting strong slide titles in the linked article. Use this precious real estate wisely! When constructing a summary-or any slide for that matter-make sure the title states the main takeaway and sets the tone for the rest of the page. The title of any document is often the first place an audience will look. Let’s step through each of the changes I’d make, along with the reasoning behind them. That said, there are some opportunities to transform this executive summary into a cohesive, comprehensive, and concise data-driven overview. Also, it may not be immediately apparent, but the stacked bar chart is a solid choice and works well to explain sales performance over time by each contributing brand. Typically I’d argue against this much color in a single view however, the three colors have sufficient contrast and make it easy to navigate through the larger presentation by searching for a distinct brand color. Starting with the positives, I appreciate the use of color. The distinct brand colors were used throughout the deck to make the presentation and summary cohesive and easy to navigate.Īs in any makeover, it’s helpful to start by assessing both what’s working and what could be improved. The full presentation deck contained about 30 slides, with detailed sections for each brand. This recap was created to give the VP of Sales a comprehensive overview of last quarter’s sales performance across all three company brands (A, B, and C). Here’s a genericized executive summary slide based on material provided by a recent client. (Important reminder: the slides you present to audiences live should not contain a lot of text!)Īny time you are planning to circulate your presentation, consider creating a summary view. Since they are meant to be read, rather than presented, they generally include more text than a traditional slide. Executive summary slides often retain the horizontal orientation of the rest of the slide deck. The goal is to provide a reader with the main messages, so they don’t have to read the entire communication. In this article, I’ll aim to ease some of that pain by exploring executive summary slides through an example, sharing best practices, and offering alternative layouts so that the next time you need to build a one-page, data-driven recap, you are set up for success! What is an executive summary slide?Īn executive summary slide is a one- or two-page overview of a much longer presentation added to the start of a deck. Despite their ubiquitous presence in business settings, summary documents that are clear and concise can be challenging to design. This is commonly referred to as an executive summary (although many audiences beyond executives will benefit from one). Business communications often require a brief, at-a-glance overview.
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